Floristry Course Syllabus - learn to be a florist in Hong Kong

Course Title: Introduction to Floristry: Art, Design, and Business

Course Duration: 12 Weeks (3 Months)

Course Level: Beginner to Intermediate

Instructor: Emily, founder Floristry Art of Living

Course Description

This comprehensive florist course is designed to provide students with the foundational knowledge and practical skills needed to excel in the art of floristry. From understanding the basics of flower care and arrangement to mastering advanced design techniques and business management, this course covers all aspects of becoming a professional florist. Students will gain hands-on experience through workshops, projects, and real-world scenarios, preparing them for a successful career in the floral industry.

Course Objectives

By the end of this course, students will:

1. Understand the history and cultural significance of floristry.

2. Learn the basics of flower care, handling, and preservation.

3. Master various floral design techniques and styles.

4. Develop skills in creating arrangements for weddings, events, and everyday occasions.

5. Gain knowledge of the business side of floristry, including marketing, pricing, and customer service.

6. Build a portfolio of floral designs to showcase their skills.

Course Outline

Week 1: Introduction to Floristry

- History and evolution of floristry.

- Cultural significance of flowers across the world.

- Overview of the floral industry and career opportunities.

- Introduction to tools, materials, and workspace setup.

Week 2: Flower Identification and Care

- Common flowers and foliage used in floristry.

- Proper handling, conditioning, and storage of flowers.

- Understanding flower seasons and sourcing.

- Basics of flower preservation and drying techniques.

Week 3: Principles of Floral Design

- Elements of design: color, form, texture, and space.

- Principles of design: balance, proportion, rhythm, and harmony.

- Introduction to design styles: traditional, modern, and contemporary.

Week 4: Basic Floral Arrangements

- Hand-tied bouquets and posies.

- Vase arrangements and centerpieces.

- Techniques for creating symmetrical and asymmetrical designs.

Week 5: Wedding and Event Floristry

- Designing bridal bouquets, boutonnieres, and corsages.

- Creating ceremony and reception arrangements.

- Working with clients to plan event florals.

Week 6: Seasonal and Holiday Arrangements

- Designing for holidays like Christmas, Valentine’s Day, and Easter.

- Incorporating seasonal flowers and themes.

- Creating wreaths, garlands, and festive centerpieces.

Week 7: Advanced Floral Design Techniques

- Layering and grouping flowers for impact.

- Using floral foam and other support structures.

- Creating cascading and sculptural arrangements.

Week 8: Floral Design for Special Occasions

- Sympathy and funeral arrangements.

- Corporate and hospitality floristry.

- Custom designs for birthdays, anniversaries, and other celebrations.

Week 9: Business Basics for Florists

- Setting up a floral business: legal and logistical considerations.

- Pricing strategies and profit margins.

- Marketing and branding for florists.

Week 10: Customer Service and Sales

- Building relationships with clients.

- Handling consultations and custom orders.

- Tips for upselling and cross-selling floral products.

Week 11: Sustainability in Floristry

- Eco-friendly practices in floristry.

- Sourcing local and seasonal flowers.

- Reducing waste and using sustainable materials.

Week 12: Final Project and Portfolio Development

- Students create a final floral design project showcasing their skills.

- Presentation and critique of final projects.

- Building a professional portfolio for job applications or business pitches.

Course Materials

- Floral tools: scissors, floral tape, wire, foam, etc.

- Fresh flowers and foliage for practice.

- Notebook and pen for taking notes.

- Access to a computer for research and business modules.

Assessment and Grading

- Class Participation: 10%

- Weekly Assignments: 30%

- Midterm Project: 20%

- Final Project: 40%

Additional Resources

- Recommended books and online resources for further learning.

- Access to a list of suppliers and wholesalers.

- Opportunities for internships or apprenticeships with local florists.

Course Policies

- Attendance is mandatory for hands-on workshops.

- Students are responsible for purchasing their own materials.

- Late assignments will incur a penalty unless prior arrangements are made.

This syllabus provides a structured and comprehensive approach to learning floristry, combining theory, practical skills, and business knowledge to prepare students for a successful career in the floral industry.